ICAST Success Guide:

Maximize Your Impact at the Industry’s Biggest Show

Every July, the fishing industry converges in Orlando for one of the most important events on the calendar: ICAST. Whether you’re a professional angler, tackle company, media outlet, or outdoor retailer, this is the place where connections are made, deals are struck, and reputations are built.

How Professional Anglers Can Use Short-Form Video to Boost Their Brand and Attract Sponsors

Short-form video is dominating digital marketing right now — and it's time anglers started reeling it in.

How to Make Your Current Fishing Sponsors Happy Mid-Season 

The tournament season is in full swing, and between early mornings on the water and late nights prepping gear, it’s easy to let sponsor relations slip through the cracks. But if you want to build lasting sponsorships and increase your chances of renewals (or even bonus support), *now* is the perfect time to check in and show your fishing sponsors you're delivering value.

The Future of Competitive Fishing: Trends Every Angler Should Watch

The world of competitive fishing is evolving—and fast. From cutting-edge technology to changes in tournament structure and a growing focus on sustainability, today’s anglers are navigating a landscape that looks far different than it did just a decade ago.

3 Simple Ways to Build a Brand in Fishing

1. Leverage the Power of Social Media

Social media has become one of the most powerful tools for building a brand in any industry, and fishing is no exception. Platforms like Instagram, Facebook, and YouTube are where fishing enthusiasts gather to share stories, tips, and their latest catches.

How to use social media effectively:

The Power of a Media Kit: Professional Anglers Can Attract More Sponsors

5 Tips to Help You Promote Your Sponsors

As an angler, securing sponsors is a huge part of building your career. But sponsorship isn’t just about receiving support—it’s about creating value for the brands that invest in you. Promoting your sponsors effectively strengthens your relationships and increases your chances of long-term partnerships. Here are five essential tips to help you showcase your sponsors the right way:

Social Media Tips to Grow Your Fishing Business

Success in the fishing industry isn’t just about catching fish—it’s about building an audience and staying top-of-mind with customers. Social media is one of the most powerful tools you can use to grow your business, whether you're a guide, retailer, or tournament angler. Here’s how to leverage it effectively:

Navigating the Waters of Social Media for Fishing Professionals

Justin Hamner and Tom Huynh’s Presentation To Be Streamed Live on NPAA Facebook

“Can’t miss” Livestream focuses on Rising Above the Noise.

Registration for January 4^th, 2025, NPAA Annual Conference in Wisconsin Dells Closes on December 20th

“Can’t miss” event focuses on Rising Above the Noise.

Justin Hamner, Tom Huynh Featured Speakers at NPAA Annual Conference

“Rising Above the Noise” for professional success is the core of sharply focused event.

Forestville, WI (November 12, 2024) – With the New Year just around the corner, anticipation is running high for the National Professional Anglers Association (NPAA) 2025 Annual Conference. The premier event for the sportfishing industry’s angling professionals including guides/captains, tournament anglers, tackle retailers, and industry representatives, the conference is slated for Friday, January 3rd through Saturday, January 4th, at the Chula Vista Resort and Conference Center in Wisconsin Dells, WI.

“We are really looking forward to our 16th annual conference,” says NPAA president, Patrick Neu. “ This year’s gathering is designed to help sportfishing industry professionals focus on what they need to do to “Rise Above The Noise” in today’s content-driven world. The conference promises to provide attendees with a deeper, more realistic understanding of what it takes to be successful on a professional level in this industry.”

FOR IMMEDIATE RELEASE:

 Registration Now Open for January 4^th, 2025, NPAA Annual Conference in Wisconsin Dells 

Pat Neu Honored with Lifetime Achievement Award by the Sportfishing Industry
Award Presented at 2024 Sportfishing Summit in San Diego

Youngest Angler to Attend the 2024 NPAA Conference Wins Big at Bill Dance Giant Bass Open

Hunter Brousseau 12 years old of Naples, FL 
Going into the 7th grade 

Event 
Bill Dance Giant Bass Open 
Lake Chickamauga- Dayton, TN 
6/22 & 6/23 
Event had 100 youth anglers and 371 Adults 

Hunter weighed in a 9.09# bass at the first hourly weigh in on the first day and took the hourly payout of $500.00. Upon completion of the event that same fish was good enough to win the youth angler division for an additional $1,500.00. 

Hunter was the youngest angler to attend the 2024 NPAA Conference in Fort Myers, FL. He competes in many adult tournaments and can also be seen on TV fishing with his good friend Roland Martin!

Yamaha Pro Angler Spencer Deutz Hosts Third of Five Youth Clinics at SCHEELS in Fargo

Fargo, ND — June 18, 2024 — Yamaha Pro Angler Spencer Deutz successfully hosted the third of five Yamaha Outboards Youth and Family Fishing Clinics at SCHEELS in Fargo. The event, held on June 18, 2024, drew participation from young anglers and their families, providing them with an engaging and educational experience.

Yamaha Pro Angler Spencer Deutz Educates Future Anglers at the 48^th Annual Devils Lake Chamber of Commerce Fishing Tournament

Devils Lake, ND, June 23, 2024 – Yamaha Pro Angler Spencer Deutz educated future anglers at the 48th Annual Devils Lake Chamber of Commerce Fishing Tournament. The Youth and Family Fishing Clinic, held immediately after the last team weighed their catch, was a success attracting enthusiastic young anglers and their families.

Learn 2 Fish With Us Host Fishing Clinic For Big Brothers Big Sisters On Their Fifteenth Anniversary

On Wednesday, June 19th, Captain Greg of Learn 2 Fish With Us hosted a fishing clinic for Big Brothers Big Sisters at Appleton Memorial Park.  Why was this fishing clinic so important?  It was fifteen years ago that Captain Greg hosted Learn 2 Fish With Us very first fishing clinic, which was for Big Bothers Big Sisters at the same park!!  Memories!!  Today, this was Learn 2 Fish With Us four-hundred and nineteenth fishing clinic.  Captain Greg, so remembers his first fishing clinic and how they have improved, to make their fishing clinics so educational and fun.